Integrate PhoneWagon with Google AdWords

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With PhoneWagon you have the ability to track your calls directly in your AdWords account. You can also pull relevant parameters from AdWords directly into the PhoneWagon dashboard.

The PhoneWagon <> AdWords delivers immediate ad traffic and improved conversion tracking using customized parameters.

 

Follow the simple steps below to set up Google AdWords with PhoneWagon:

Step 1: Click on Company Settings and then select Google AdWords

Note: Make sure you have the company/ client you want to integrate AdWords with selected in the company drop-down in the left side panel.

Step 2: Click Authorize

Step 3: Sign in using the AdWords Account you want to integrate with.

Note: Make sure you have Admin privileges in your AdWord account, otherwise you won't be able to integrate.

Step 4: Choose the AdWords Account you want to integrate with.

Note: You can integrate PhoneWagon with any of your AdWords manager (MCC) accounts. Just open the “Accounts” drop-down and select appropriate one. 

 

Step 5: Click on Activate Integration and then select Google AdWords.

After selecting the correct account, hit ‘Activate Integration’

Important: This integration is going to create a PhoneCalls conversion action in AdWords. Do not change the format or the conversions will not push through.

Now that you have integrated with AdWords you have the ability to track all your calls down to the keyword level. You can also track other beneficial parameters such as: MatchType, AdPosition, Device and Network. To learn how to set up Keyword tracking and more check out: “How to Track AdWords Paramaters Using PhoneWagon”

These parameters will help you to analyse marketing campaigns and react immediately.

Notes: 

  1. Integration with google AdWords is company dependent. For each company, only one account is integrated at a time. In this case, when you confirm the authorization, another account the activated integration is disabled and conversions are not reported on AdWords account anymore.
  2. Calls as conversions will start recording on AdWords between 6 - 24 hours after you activate integrations (as google AdWords take some time to create conversion).
  3. If you disable the integration, conversions are not recorded on google AdWords account anymore.
  4. If you manually remove PhoneWagon access from the integrated google account , conversions will stop tracking on AdWords account as PhoneWagon has no access to push the data to their account.
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