How To Setup Google Analytics Goal for Text Messages
Step 1: Create a text message goal in Google Analytics account
Sign in to your Google Analytics account (https://analytics.google.com)
Click “Admin” in bottom left corner
Select the correct Account and Property where you want to create the goal. Then click Goals under “All Website Data”
Click “+ New Goal” to setup a new goal
In “Goal Setup” window click “Custom” and then “Continue”
Under Goal Description, use “Text Message” for the name field and select “Event” for the type. Click “Continue”
Set Category Equals to “Text Message” (Category must be “Text Message” otherwise we are not able to track Text Message) and click on Save button.
Note: Never fill the value field